A diverse workforce strengthens organizational performance, drives greater innovation, and creates a more trusted employer brand.
Your career site is the first interaction candidates have with your brand, so make sure it showcases your company’s diversity initiatives. Consider publishing targeted microsites specifically geared toward underrepresented candidates.
Utilize your owned channels to publish diversity-focused content. This could include blog posts on socially-conscious topics, employee spotlights that highlight your inclusive workforce, and social media campaigns that reinforce your employer brand.
Attract more diverse candidates by automatically posting job openings to job boards, social networks, and agencies that are focused on diversity hiring. This will ensure that your posting is seen by underrepresented applicants from the outset.
As you ramp up your diversity and inclusion efforts, your CRM database will evolve into a valuable source for diverse talent. Over time, this proprietary talent pool can help to identify and engage candidates with diverse backgrounds.
Use your recruitment marketing platform to automatically initiate outbound candidate searches for each new requisition. Then, set up an automated campaign to send emails to diverse candidates, inviting them to apply for relevant job postings.
Creating your own talent networks for diversity groups enables you to stay in contact with diverse candidates, share job opportunities, and build ongoing relationships. When the right job opens up, you’ll have an easy way to engage them in the hiring process.
